Starting your own ad sheet or sheets is a smart decision to make. Ad sheets can: pay for your mailings; increase the reach of your advertising; and
turn a profit. All for only a few hours of work!
First, what exactly is an ad sheet?
If you are on any mail order or opportunity mailing lists,
you'll know. Ad sheets range from part of a page to multiple tabloid size
publications, full of ads. These ads are placed primarily by other mail
order dealers and service providers. Circulation of an average ad sheet
ranges from 1,000 to 20,000 and more.
Advertising prices are usually far lower than in a national publication,
such as Income Opportunities and Small Business Opportunities.
This is because of the lower overhead of the person producing the ad sheet,
as well as the lower circulation. But, your ad in
an ad sheet will hit mail order buyers, your primary market.
Why start an ad sheet?
Well, here's a good reason. If you divide an 8 1/2 x 11 sheet of
paper into three columns the long way, you'll have 30 column inches (3
columns x 10 inches of usual space, leaving 1/2 inch margins for the printer)
of advertising you can sell.
For a circulation of 1,000, the usual ad rate is around $5 for a one inch ad.
That's $150 for that page! Printing 1,000 copies would be around, say, $20,
which leaves $130 to put toward the cost of mailing it.

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